SPEAKERS &
    BREAKOUT SESSIONS    

GENERAL SESSION GUEST SPEAKERS



Tom Ferry

CEO
Tom Ferry International

Philip A. White

President and CEO
Sotheby’s International Realty®

Julie Leonhardt LaTorre

Chief Operating Officer
Sotheby’s International Realty®

Kevin Thompson

Chief Marketing Officer
Sotheby’s International Realty®

Brett Hagler

CEO and Co-Founder
New Story



BREAKOUT SESSION SPEAKERS

November 16th - Day 1



John Passerini

Global Vice President of Interactive Marketing
Sotheby’s International Realty®
How Great Content Drives More Business
Location: Myakka B

Property photos, HD videos, inclusion of VR tours and rich property descriptions are what drive three million global visitors per month to sothebysrealty.com. This session will cover how this rich content can be leveraged to achieve exposure that elevates the experience for the global real estate consumer and give you a distinct advantage over your competition.

Tony Dulceamore

Global Vice President of Affiliate Services
Sotheby’s International Realty®
Selling is an Inside Job: The Power of Belief in Determining Your Sales Success
Location: Peace River A

Approximately 15% of our career success is due to knowledge and skill, and 85% is due to emotional factors. These beliefs live in our creative unconscious, and once we learn to access them, they will begin to change our actions, feelings, and abilities. This session will set the stage for you to embrace new behaviors that will dramatically impact your success.


Bart Marchioni

Director of Member Success
RealScout
Getting Started with RealScout
Location: Peace River B

RealScout's collaborative search platform features technology that puts you back in the center of the conversation with your customer by providing the industry's best listing alerts, lifestyle search tools and local search features while keeping you and your brand at the center of the experience. In this advanced training you will learn pro tips and best practices, new features and integrations.

Stephanie Fessel

Director of Learning
Premier Sotheby's International Realty
Creating the Perfect Profile to Drive Leads
Location: Myakka A

Since 96 percent of all buyers look online first, a distinctive profile is crucial to generating leads. Learn how to pump up your online profile, effectively use headlines and taglines, and draft a compelling message that tells your unique story. Discover tips and tricks to create a standout presence on Zillow, Trulia and REALTOR.com.


November 17th - Day 2


Nobu Hata

Director of Member Engagement
National Association of REALTORS®
The Art of Lead Generation and Curation
Location: Myakka A

Learn how to curate the high end and international buyer and seller with a mix of high tech and high touch tactics that can easily be executed upon for sustainable business today and tomorrow.

John Passerini

Global Vice President of Interactive Marketing
Sotheby’s International Realty®
How Great Content Drives More Business
Location: Peace River B

Property photos, HD videos, inclusion of VR tours and rich property descriptions are what drive three million global visitors per month to sothebysrealty.com. This session will cover how this rich content can be leveraged to achieve exposure that elevates the experience for the global real estate consumer and give you a distinct advantage over your competition.

Jacqueline Whitmore

Etiquette Expert and Founder
Protocol School of Palm Beach
The Art of Connection: Turning Contacts Into Contracts
Location: Peace River A

The foundation of genuine success is built on WHO you know rather than WHAT you know. It’s knowing how to earn loyalty, trust and respect with high net-worth clients. Jacqueline shares tips and insights on how to build your business on these five principles: connection, commitment, competency, compassion and consistency.


Jessica Edgerton

Associate Counsel
National Association of REALTORS®
Cybercrime in real estate: What you should know to protect your customers
Location: Myakka B

This informative session will give you an overview of the cybersecurity threats faced by real estate professionals every day, and will provide a comprehensive game plan for protecting your business and your transactions from cybercrime.

Bart Marchioni

Director of Member Success
RealScout
Getting Started with RealScout
Location: Peace River B

RealScout's collaborative search platform features technology that puts you back in the center of the conversation with your customer by providing the industry's best listing alerts, lifestyle search tools and local search features while keeping you and your brand at the center of the experience. In this advanced training you will learn pro tips and best practices, new features and integrations.


Guest Panelists:

Dawn Thomas

Golden Gate
Sotheby’s International Realty

Jeff Wilson

TTR
Sotheby’s International Realty

Richard Silver

Sotheby’s International Realty
Canada

Leveraging Your Niche Market for Profitability

Featured panelists Dawn Thomas of Golden Gate Sotheby’s International Realty, Jeff Wilson of TTR Sotheby’s International Realty and Richard Silver of Sotheby’s International Realty Canada share insights on their unique markets and reveal best practices for networking, team building and international marketing.
Moderated by Tony Dolceamore